Product creation Hotmart · 2025

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Hotmart, 2025. Sell and live of your passion.
Selling online is not an easy challenge.
A ceramicist showing a bowl to a phone camera, and hands painting a mug.
1 in every 55 people made the first sale. Lack of promotion, low audience engagement, low-interest products, many reasons contribute to this reality.
1 in every 5 people brought the idea to life. Qualitative research pointed to lack of ideas, time, resources, setup difficulties, not feeling ready, among others.
Context: half of the GMV generated came from accounts created in the last 3 years.
Opportunity: reduce the number of people who churn before they start selling.
Goal: a place that helps you sell and live from your passions.
Competitors: onboarding screens from Squarespace and Kajabi.
Insight: what if they left onboarding with a product?
Insight: by integrating AI and Hotmart's database into registration, we can create a more accessible and accurate experience.
Two approaches to the price step: conversational, and recommendation / predictive.
Hybrid, step 1: know what the idea is about. What would you like to do? Who would it be for?
Hybrid, step 2: confirm understanding. What details were missed? What are the possible comprehension errors?
Hybrid, step 3: deliver suggestions. Ensure quality suggestions while maintaining control on the creators' side.
Final result.
Product creation, about step: what is your product about?
Product creation, name step: name suggestions from Hotmart AI, with a sales page preview.
Product creation, image step: the product image appears in the sales page preview.
Product creation, price step: price suggestions from affordable to premium.